Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student. The text is separated into four sections: basic microeconomic theory of the firm and the basic tools of game theory problems related to the strategic interaction between firms, including price and quantity competition and product differentiation issues arising from strategic interactions within the firm, including vertical and horizontal integration, training and motivating workers, and labour unions marketing economics including information problems, advertising, durable goods and the product life cycle. This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students’ grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.
Genre: Business & Economics, Editor: Routledge, Pages: 400 in PDF, Epub, Mobi, ISBN: 9781135154950



Genre: , Editor: Nirali Prakashan, Pages: in PDF, Epub, Mobi, ISBN: 8185790914


Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.
Genre: Business & Economics, Editor: Cambridge University Press, Pages: 741 in PDF, Epub, Mobi, ISBN: 9781139443586


Uncertainty is present in every managerial decision, andManagerial Economics: A Mathematical Approach effectivelydemonstrates the application of higher-level statistical tools toinform and clarify the logic of problem solving in a managerialenvironment. While illuminating managerial decision-making from all possibleangles, this book equips readers with the tools and skills neededto recognize and address uncertainty. The book also exploresindividual, firm, and market-level decisions; discusses allpossible risks and uncertainties encountered in the decision-makingprocess; and prepares readers to deal with both epistemic andaleatory uncertainty in managerial decisions. ManagerialEconomics features: • An emphasis on practical application through real-lifeexamples and problems • An accessible writing style that presents technicaltheories in a user-friendly way • A mathematical and statistical point of view thatreveals the presence of uncertainty inherent in managerialdecisions • Thoroughly class-tested material including problems atthe end of each chapter, case study questions, review exercises,and objectives that summarize the main discussions Managerial Economics is an excellent book forupper-undergraduate and graduate-level courses in business andeconomics departments. The book is also an ideal reference andresource for managers, decision makers, market analysts, andresearchers who require information about the theoretical andquantitative aspects of the topic.
Genre: Business & Economics, Editor: John Wiley & Sons, Pages: 608 in PDF, Epub, Mobi, ISBN: 9781118458594


Textbook for students studying management.
Genre: Decision making, Editor: Excel Books, Pages: 292 in PDF, Epub, Mobi, ISBN: UOM:39015042033814



Genre: Business & Economics, Editor: Prentice Hall, Pages: 474 in PDF, Epub, Mobi, ISBN: UOM:39015009393052



Genre: Business & Economics, Editor: Prentice Hall, Pages: 580 in PDF, Epub, Mobi, ISBN: IND:39000000494075


A user-friendly problem-solving approach to managerial economics, with a focus on the transformative effects of the digital revolution.
Genre: Business & Economics, Editor: Cambridge University Press, Pages: 811 in PDF, Epub, Mobi, ISBN: 9781108839143



Genre: Managerial economics, Editor: , Pages: 746 in PDF, Epub, Mobi, ISBN: IND:39000008021128



Genre: Managerial economics, Editor: London : Heinemann, Pages: 292 in PDF, Epub, Mobi, ISBN: STANFORD:36105036558315